Wanted to be a copywriter since I was 6, when I was fascinated by the great billboards in the Miami airport concourse. I wondered why people would want to stop to read stuff when they were in such a hurry to go somewhere. I still wonder why people would want to stop and read advertising. My goal is to see that they’re rewarded with at least a small parting gift.

Experience:
Creative Director/Writer at VML, 2021-present
Leader on several Ford product launches: F-150, Super Duty, Explorer, Escape, etcetera.

Writer of just about everything imaginable for just about everything Ford has ever made, done, promoted or paid for. Currently working in Ford Owner Services and Brand Alliances, where I’ve gotten to work with NFL Hall of Famers, country music stars, mountain climbers and “Breaking Bad” lead actors.

Contributor to many non-automotive projects, from motorcycles and pickles to shin guards, radio stations and dirt.

Creative Director at Team Detroit/GTB, 2007-2020
Creative Group Supervisor at JWT Detroit, 1990-2007
Senior Copywriter at The Berline Group, Birmingham, MI, 1989 Copywriter/Senior Copywriter at BBDO Detroit, 1987-1989, Jr. Copywriter/Copywriter at Campbell-Ewald, 1985-1986

Recognition:
Mobius, One Show, Clio, New York Festival, International Automotive, Caddy, D Show.

Clients:
Ford, Chevrolet, Dodge, Warrior Lacrosse and Hockey, McClure’s Pickles, Shell Oil, Detroit Brothers Motorcycles, Scotts Miracle-Gro, WDET Detroit Public Radio, Coors Light, Wendy’s, Michigan National Bank, WKBD TV, Detroit Bikes.

Education:
Bachelor of Arts in English and Communications
University of Michigan, Ann Arbor