When Ford reintroduced the Bronco, they wanted the voice of the brand to be the voice of experts: Intrepid adventurers who rule at dozens of different outdoor pursuits. So we went out, found some insanely talented folks, gave them each a New Bronco and cut them loose across dirt, water, air, snow… and social media.

But before they tell their stories, I write their bios. More than 30 of 'em, including one for a golden retriever. I never got to interview the dog. He sat, but he wouldn’t stay.

Please have a look at the site: